Lead vs. Led How to Choose the Right Word

The words lead vs. led are particularly tricky: Sometimes they sound alike and sometimes they dont. Led  (which rhymes with red) is both the past and past participle form of the verb lead (which rhymes with deed). The verb  to lead  means guide, direct, or bring to a conclusion. The noun lead (rhymes with red) refers to the metal (as in a lead pipe).  The noun  lead  (which rhymes with  deed) refers to an initiative, an example,  or a position at the front (in the lead).  The verb lead and the noun lead  are homographs: words that have the same spelling but differ in meaning and (sometimes) pronunciation. How to Use Lead Use the verb lead to indicate that someone is directing or at the front of others, as in: They lead the group to safety.He leads the group to safety. To use lead as a noun or adjective when you mean the metal, you can craft a sentence such as: Many children became sick due to lead paint on the walls of older houses.The paint was made with lead. You might also have read a sentence such as: The baseball player leads the league in home runs. This sentence uses lead in the sense of having a position in front of. How to Use Led To use led, simply use it as the past tense or past participle for lead, as in: He, alone, led the group to safety.They have led the group to safety. Merriam-Webster suggests that if you aren’t sure whether to write led  or  lead  as the verb in your sentence, try reading it aloud to yourself. If the verb is pronounced led (with a short e), write led. Examples To determine when to use lead or led, its simplest to first discuss the term led, which is always either the past tense or the past participle of the verb lead. So, you might say: We led the game until the eighth inning. The word lead, however, can have a number of meanings. If you want to use the word in terms of being in the front position, you might say: Now the Cubs have taken the lead. This means that the Cubs are, at present, ahead of their opponents. Up to this point in the game, they have scored more runs. You can also use lead in the same sentence in a couple of different ways: Exposure to  lead in paint may lead  to serious health problems. In this sentence, the first use of lead (rhymes with head) refers to the metal, which has been found to have many unhealthful properties. In the second use, lead (rhymes with bead) means to tend toward or to have a result. John Emsley,  in The Elements of Murder, uses both lead and led in the same sentence and adjacent to each other: The theory that  lead led  to the decline of the Roman Empire was first advanced in 1965. In this case, Emsley uses lead referring to the metal, and led as the past tense of lead. You can also use lead in a few other ways, including: Your advice will  lead  me into trouble. In this use, lead means to guide or cause a person to get into trouble. You can also say: The runner was in the  lead  for most of the race, meaning the runner was in front of his competitors, or, He took the  lead  in fighting the measure, indicating that he directed the fight against the measure. By contrast, if you say, His  lead  was the ace of spades, you are saying that he played that particular card first. How to Remember the Difference A few memory tricks can help you keep the various meanings straight. You might remember: I like to lead with an ace, but previously, when I didnt have any aces, I led with a lower card. Or you might try another memory trick like: He took the lead in letting everyone know that lead led to the decline of the Roman Empire. This may help you remember that lead, meaning a leadership position, is pronounced with a long e, while led as the past tense of lead, as well as lead the metal, is pronounced with a short e. Special Uses and Idioms Lead has a myriad of other uses. It can mean a clue, as in: The detective had no leads to go on. In this case, its often used as a plural. Lead can also be used as an idiom, as in: He had a lead-foot. Of course, a human being does not have a foot made of lead. Rather, lead is a heavy metal, so the idiom is using the term to indicate that the person has a tendency to step on the gas pedal too hard and drive too fast. Some dictionaries even list the term leadfoot, meaning a person who drives too fast, as in: Joes leadfoot was always getting him into trouble. In this use, clearly Joe does not have a leadfoot or a lead-foot—that is, a foot that simply weighs more than the average foot and therefore pushes harder on the gas pedal. Instead, Joe chooses to disobey the law, put the pedal to the metal (fully depress the gas pedal), and drive much faster than the posted speed limit, possibly leading to speeding tickets and other moving violations. Sources The Grammar Guru: Lead vs. Led. University of Nebraska-Lincoln.â€Å"LeadFoot.  Urban Dictionary.Mclaughlin, William. â€Å"The Reasons Why Rome Fell - Lead Poisoning Is Often Dismissed as a Major Cause for the Decline of Rome, but the Theory Does Have Some Merit.†Ã‚  War History Online, 22 Nov. 2017.

Fast Food Industry Leaders - 2155 Words

Cory Collins 10/25/13 ECON 450 The quick service restaurant (QSR) industry, also known as the fast food industry, consists of a large variety of restaurant types, including but not limited to ice cream parlors, fast food restaurants, pizza parlors, coffee shops. With all of these different types of eateries, the QSR industry makes up a massive section of small businesses in America. This means that the market size is large, and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s (MCD), Starbucks (SBUX), and Yum Brands (YUM). While McDonald’s and Starbucks operate under only one brand name, Yum Brands consists of multiple fast food restaurant brands such as KFC, Taco Bell,†¦show more content†¦This means that McDonald’s is bringing in the most total profits, and by a significantly higher percentage. Variable Cost Efficiency: The goal of any business is to have a larger gross profit margin. The graph below shows the three industry giants compared side by side in terms of their gross profit margin as a percent of the company’s revenue. This can be used to measure variable cost efficiency. Source: Morningstar Financial Statements – Graph 2 The higher percentage, represented on this graph by Starbucks, shows that this business is keeping more of each dollar of sales. This means there will be more money left over to use for other expenses. The lower percentage, shown by Yum Brands, suggests that the business produces a very low revenue to pay for expenses. This low gross profit margin usually suggests that either the business is unable to control production and inventory costs or that prices are set too low.3 Using this information we can conclude that the variable cost efficiency is better for a company with a higher gross profit ratio, like Starbucks, than for a company like Yum Brands who produce revenue at a lower level. 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Hershey’s Entry Into Turkey Free Essays

Turkey is a country poised between Asia and Europe. This country of 71 million people is crucial to economic developments as it lies between producers and consumers, supply and demand. While seen as a bridge between the East and West, this majority Muslim country is also torn between both worlds. We will write a custom essay sample on Hershey’s Entry Into Turkey or any similar topic only for you Order Now Its secular government has a long history of struggles between those who feel their country’s identity lies in the Middle East, those who desire full accession to the European Union (EU), and all those in between. The Turkish government’s main foreign policy goals are to make Turkey an integral part of the European Union The Turkish government has, in recent years, worked on reforms to liberalize Turkey’s trade relationships and open its markets. Turkey’s main export commodities are apparel, foodstuffs, textiles, metal manufactures, and transport equipment. Its main export partner is Germany, who receives 11. 3% of Turkey’s exports, followed by the United Kingdom, Italy, the United States, France, and Spain. On the import side, it receives the most products from Russia, at 12. 8% of total imports, followed by Germany, China, Italy, France, the United States, and Iran. Turkey’s trade with Iran, the other great economic power in the region, is of special interest to those in the United States and elsewhere who are concerned about Iran’s intentions and Turkey’s ability to hedge against Iran in the region. Turkey has a dynamic and complex economy that has seen strong growth since a devastating economic crisis in 2001 but still faces several major vulnerabilities. The country has used its mindset of modernization to develop competitive commerce and industries in the country, yet struggles to maintain equity between the urban and rural areas. An exceptionally high 35% of its population is still employed in the agricultural sector (compare to 2. 8% in Germany, 8. 5% in Russia, 0. 6% in the United States, etc). The country has seen decreased inflation and strong economic growth in the last five to seven years, largely due to renewed investor interest in emerging markets, tightened fiscal policies, and International Monetary Fund backing. Its economy, however, is still vulnerable because of high external debt and a high current account deficit. Despite strong growth, Turkey’s economy is still relatively small in comparison to its main trading partners. Comparisons can be made by examining countries’ gross domestic product, which is the value of all final goods and services produced within a nation in a given year. In 2007 Turkey had an estimated GDP of $667. 7 billion, with a GDP per capita (purchasing power per individual) of approximately $9,400. The United States, the largest economy in the world and one of Turkey’s major trading partners, had an estimated GDP in 2007 of $13. 86 trillion, with a GDP per capita of $46,000. Three of Turkey’s other main trading partners are Germany, Italy, and France. Germany had an estimated 2007 GDP of $2. 33 trillion, with GDP per capita at $34,400; Italy had a GDP of $1. 8 trillion, with GDP per capita of $31,000; and France had a GDP of $2. 067 trillion, with a GDP per capita of $33,800. Thus, while large in comparison to its neighbors (Armenia, GDP $16. 83 billion; Greece, GDP $326. 4 billion; etc. ), Turkey still has much room for growth and competitive development in co mparison to its major trading partners. When compared to Turkey, The people of France are among the healthiest, wealthiest, and best-educated people in the world. The country is highly urbanized with more than 75 per cent of the people living in cities. The French are known for their sophistication, their culture, the beauty of their spoken language, and their diverse accomplishments in literature, arts, and sciences. Even French cuisine and apparels have long been a source of national pride. The economy of France is one of the highly developed economies in the European Union (EU). The country is the leading manufacturer of goods such as automobiles, electrical equipments, machine tools, and chemicals. Apart from this, France is also the European Union’s most important agricultural nation and ships cereals, wine, cheese, and other agricultural products to the rest of Europe and the world. However, today, the economy in France is determined by services industry, which includes banking, retail and wholesale trade, communications, health care, and tourism. With its culture, France has been able to influence the entire Western world, particularly in the areas of art and literature. French literary and artistic contributions during the Renaissance and the Age of Enlightenment deeply influenced the path of Western cultural development. It was during the Middle Ages that France attained cultural prominence in Europe. The 16th, 17th, and 18th centuries saw many of Europe’s most talented artists and artisans being attracted to Paris. The 20th century was considered to be the ‘cinema era,’ with French cinema assuming a leading world position, particularly in the 1960s. World-renowned French cultural figures include philosophers, writers, painters, sculptors, architects, composers, playwrights, and film directors. Based on the country analysis, it is clear that Turkey is a market whose economy is rapidly growing, and the government of Turkey’s new foreign trade policies are open market business friendly. Kraft has been aggressively pursuing to enter the French market by acquiring Cadbury by preparing to bid as much as 18. billion. Given this high competition in the French market and the possible over load of the market with Kraft’s products, it would not be of Hershey’s best business interest to compete and enter into the French Market at this time. Therefore, I recommend that Hershey should enter the markets of Turkey first before it ventures into opportunities in France. This mea ns, popular companies such as Hershey can take advantage of the new open market policies of the Turkish government to explore entrepreneurial opportunities to deploy its popular products. One of the Entrepreneurial opportunities to explore is to expand product platforms that suite the local market and strengthen the route to market through local partnerships and acquisition. I would recommend exporting as an initial market entry approach followed by joint ventures and contract manufacturing. Reference: 1. Country Analysis Report – Turkey. August 2009. Market Research. com 2. www. economist. com Country briefings – France 3. France24. com. Jan, 2010. Hershey eyes $ 17. 0 billion bid for Cadbury. How to cite Hershey’s Entry Into Turkey, Papers

Integrating Emerging Entrepreneurship and Marketing †Free Samples

Question: Discuss about the Integrating Emerging Entrepreneurship and Marketing. Answer: Introduction Every profit-making entity I faced with challenges in decision-making, especially around the best business system which is to be used to expand operations in the entity. The best way is to embrace proper planning mechanisms, especially in an integrated business management software system. This is what in most cases, takes a back seat to short-term revenue goal for the entity. As a result, management ends up installing the disparate application at different times, to cover a different functional area that results in inefficiencies in business processes and software integration challenges. These problems are bound to come up and have to be avoided at all costs. This report regards a merger between 5-holiday hotels, which have decided to integrate their operations to enhance service delivery to their consumers, as well as for the sake of increasing their profits. The group, as one, operate a range of living quarters, in the Australian market. Consumers are also provided with popular holiday booking websites, and bookings are now managed through a single website (Bell et al. 2015). Prices vary based on demand and the season in question, which affects profit levels as well. One assumption is that all firms are operating in an Australian market, which is very diverse and characterized by high demand. Secondly, the management decisions made by the team affect all the five organizations, which need to be considered before implementation. The third assumption is that the long-term goal for all organizations is consumer retention, profitability, and increased market share. Organizations have to come to terms with the fact that only 3 of new visitors who make their first purchase is likely to return and make a purchase in the same organization. This statistic is very alarming, especially because consumer loyalty is highly desired in an organization. The consumer loyalty program is a very strategic decision, which should be implemented without hesitation from management in the organization. There are numerous financial and non-financial benefits which are attached to a loyalty program. The modern business environment has made it very easy for shoppers to be able to make comparisons of hundreds of pieces in a concise time. Adding this loyalty program will help top competing on prices with other organizations, which will give the entity another way to differentiate its services in this industry. The main aim of this decision I to offer an enhanced consumer experience, through connecting with their emotions, and knowing what they love most. As this emotional connection develops, consumers will be able to see the organization as the best in the industry hence strengthen their loyalty. Loyal consumers, according to statistics, spend 67% more than new consumers. This statistic cannot be ignored, considering the consumer retention costs, which range from 4 to 30 times less than the consumer acquisition costs (Hill et al. 2015). It is surprising that a mere 5% retention in consumers can lead to an increase in organization profits by more than 80%. This decision will help the organization retain existing consumers, who will be attached to its services as compared to the competitors. Consumer lifetime value refers to the net profit which is attributed to the overall relationship that is in the long run, maintained with the consumer. This aspect is meant to measure how valuable a consumer is to you as well as the projected value of the consumer and their interactions over a period. The loyalty program proposed by the management and decisions made will help in the provision of behavioral data, which will help analyze the consumers buying' habit in the entity. Consumer steps will be monitored, preferences determined, and the organization will be able to reward them at each set of their experience in the organization. Emotional connection is significant and helps consumers realize how true you are to them, as an organization. Consumers are more complicated than just a segmented category. Therefore, the program will help identify consumer changes, personal issues, and more so, provide unique service according to preferences (Cohen Winn, 2017). The consumer loyalty scheme, known as the Monet Loyalty is expected to reward consumer with airport transfers, and free tours coupled with free meals. The above advantages are bound to be realized, hence the need to embrace the decision by management, for the profitability, increased customer share and positive public image for the organization. 73% of millennial take it upon themselves to help friends and families to make smart purchase decisions. This is an effective system that helps work towards consumer acquisition as well as increasing loyalty of the consumers towards the organization services. Interactive marketing is a common type of advertising strategy used to enhance consumer inclusion regarding service experience. Increased conversations and the use of interactive tools will help the consumer make their personalized decision, without having to feel coerced to alight, tour and gain specific experiences fixed by the company. The strategy converts consumers from readers to buyers, which is commonly referred to as sales conversion. This decision will work pretty well in inspiring potential consumers to proceed with their relationship to the organization. Many interactive techniques allow the sellers to engage the consumers. This, in turn, helps boost the experiences of the consumers. Hence they learn more about the services and products issued. Instant feedback is gained through these tools, which makes it even more effective. Consumers, in this case, will be left to choose to choose which particular tours they want to undertake. This decision may have its share of advantage, but will also cost the organization a significant amount of expenses (Miles Covin, 2017). As a result, such aspects should be scheduled either once or twice a year as loyalty bonuses or can be done on a quarterly basis to capture newer markets. Management decisions ought to help the organization grow, and not eat into the profits in the long term. Enterprise resource planning goes well together with the concept of consumer relationship management in every organization. These two ensure that the true potential of an organization is realized, but this only happens when the integration of the two I fully achieved. In the modern business world, considering the large data that is created and its diversity, business owners are lowly witnessing complex business environments as compared to ancient periods of time. First, they are subjected to the pressure of responding quickly to the changes, for the sake of keeping their business and operations healthy in the long run. At the same time, consumers are portraying high demand feature, and are adapting to change, which drives competition to a new level altogether. A lot of companies are slowly realizing the need for ERP integration, while most small organizations have resulted in the use of integrated enterprise resource planning, to improve and automate the management of their operation (Morris et al., 2010). While the ERP systems automate and help in back office management activities, other aspects such as HR, purchase, and manufacturing have also been streamlined. This decision is bound to benefit the organization and needs to be advocated for. First, this decision will enhance the ability to terminate data entry, as well as the presence of duplicates in storage. The enterprise resource planning system contains all account information for different uses in an organization. With the ERP in place, which I focused on billing and shipping, aspects of sales and support services will also be easily handled. This way, any change in the database will be noted, and the same principle applies in the case of editing customer fields, products, and other databases. Secondly, this decision is relevant as it enhances the ability to share data easily, in a timelier manner. The productivity of the team is also boosted when this concept is embraced. Sales representatives, for example, will have the ability to access, view and even order bills of materials for the functional units. This, in turn, helps in saving time, which in turn makes the sales team more responsive and productive. The third advantage associated with implementing this decision is that the organization will convert proposal generation, which mostly created by consumer relationship management into actually executed orders, tracked at the enterprise resource planning levels. One system will be in place and use, which will help the entity in saving a lot of time hence increased efficiency. Forth, information technology support costs will be reduced for the organization. Considering that there will only be one system used in maintenance, there will be no need for interfaces. The costs involved in information technology support will highly drop. The fifth benefit that comes along with this decision is the fact that training costs will be reduced. When the full enterprise resource planning system is integrated into the operations of the organization, less training and support will be needed for the employees. They will be trained only on the use of one system, and updates and additional courses expenses will be minimized. The organization I bound to have an increased visibility and improved forecasting in its operations. The problem in most entities is that most sellers do not have adequate access to the enterprise resource planning systems. Fully implemented enterprise resource planning will help avail real-time data, that will, in turn, improve the forecasting efficiency in the organization. The other aspect involves mobility. An enterprise resource planning system is accessible from any device (Knight, 2012). This way, updated contents will always be available to personnel in an organization at all times. This way, it will be easy to make better decisions based on product availability, and historical purchase altogether. This decision should, therefore, be implemented by the company considering the overwhelming benefits it is associated with. Decision 4 critique A new Web 4.0level ultra-intelligent electronic portal is to be created enable customers to self-manage their accounts with the company and to customize their shopping/booking experience. Consumers in most markets, desire to feel in control of their data and information, which they sometimes consider private and confidential. The management decision to have an ultra-intelligent electronic portal, which will enable the consumer to Self to manage their accounts and customize their booking experience is a very fruitful and potential venture. Such a portal will require that the organization hire an IT expert, for consistent monitoring and updating of the system (Morris Paul, 2017). At the same time, the organization will benefit from feedback and instantaneous suggestion by consumers. Inconveniences and delays are also bound to be eliminated. The decision to have a self-managed portal for the consumers is highly beneficial. This is all bound to reduce the number of personnel operating the organization website. A common platform will be designed where consumer allegations, preferences, criticisms, and suggestions will be aired. This decision is a way to save costs while enhancing consumer satisfaction for the group of companies in the region. The decision should be implemented and adopted by the different functional units in the entity. Information systems issues and information technology issues go hand in hand, especially considering the impact they have on organization success. First, information system issues are bound to lead to reduced consumer trust in organization privacy promises and confidentiality clause. This issue might be a source of interference with operations and the lack of proper implementation of various organization requirements. Information technology issues, on the other hand, will have a major impact on consumer choice and brand loyalty. Brand loyalty will be affected considering the inefficiencies, and general inconveniences caused to the consumers in the market. When such issues are affected, the profitability of an organization is highly compromised. Consumer loyalty is the driving force to profitability in an organization. There is a need to ensure that this component is always boosted and that the major inefficiencies, both in information systems and information technology are addressed in time in the entity. How to attract new customers from competitors Consumer attraction is perceived as the most difficult challenge that organizations have to deal with. However, this concept is not entirely stressful, provided the best strategies are put in place to ensure that the general organization operations are not affected in any way. Attracting consumers from competitors can be done through offering products which are differentiated and unique, and those that offer high levels of satisfaction to the consumers, as compared to the commodities offered by the competitors. Another means can be through price reductions or offering premiums (Wilson et al., 2016). The ultimate goal of a consumer is to save money and get quality products to achieve their utility. Therefore, coming up with commodities which can fulfill the demands and at the same time, ensure that profitability of the organization is not compromised is a good strategy. The industry is filled with a lot of market gaps which can be exploited, to satisfy the demand and needs of the market. Taking a step to acquire consumers from competitors will be an eye-opener to the organization. First, the organization will be able to know what the consumers lacked from the previous organization. This is an opportunity to help the entity improve its services, to ensure that it retains its new lot of consumers. Having a personalized tour guide will also be of the essence. The new consumers will require a personalized tour guide to meet their expectations (Knight, 2012). This will lead to increased revenues for the organization, and increased profitability. Business decisions should not affect the profitability of an organization. Rather, they should be of help in ensuring that the best measures are put in place to enhance organizational success. Management teams need to be guided by market research and competitive environments in decision-making in an organization. References Bhuian, S. N., Menguc, B., Bell, S. J. (2015). Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of business research, 58(1), 9-17. Carson, D., Cromie, S., McGowan, P., Hill, J. (2015). Marketing and entrepreneurship in SMEs: an innovative approach. Hemel Hempstead. Cohen, B., Winn, M. I. (2017). Market imperfections, opportunity, and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49. Covin, J. G., Miles, M. P. (2017). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship: Theory and practice, 23(3), 47-47. Knight, G. (2012). Entrepreneurship and marketing strategy: The SME under globalization. Journal of international marketing, 8(2), 12-32. Morris, M. H., Schindehutte, M., LaForge, R. W. (2010). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19. Morris, M. H., Paul, G. W. (2017). The relationship between entrepreneurship and marketing in established firms. Journal of Business Venturing, 2(3), 247-259. Zimmerer, T. W., Scarborough, N. M., Wilson, D. (2016). Essentials of entrepreneurship and small business management. Pearson/Prentice Hall.